What we know about direct-to-consumer brands

Explains how Direct-to-Consumer (DTC) brands place customer relationships at the heart of their business strategies and often position themselves as challengers who seek to disrupt their category by providing a unique online offering with high levels of innovation.

Direct-to-consumer (DTC) brands use a sector-specific retail approach and build their brands using digital channels. DTC brands often position themselves as challengers who seek to disrupt their category by providing a unique online offering with high levels of innovation, and exceptional customer service. While DTC brands are born digitally, once they are fully established online, some brands develop a physical retail presence too.

Definition

Direct-to-consumer (DTC) is a form of e-commerce that involves a direct transaction between manufacturer and buyer, often enabled through mobile and digital channels, that allows brands in sectors such as FMCG and food to cut out...

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