What we know about brand safety

Provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.

The trend for buying cheap digital media, while overlooking the context within which online ads are placed, has put the issue of brand safety firmly on marketers’ agenda. Keeping their brands safe online is a major challenge for modern-day marketers,

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Strategy Partner, Fetch

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