What we know about brand relaunches

Provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion.

A successful brand relaunch requires investment, the right leadership and a structured approach to defining the problem and best solution. Relaunches are rooted in deep consumer insight and brand understanding, they may require an emotional communica

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands