Artificial Intelligence (AI) and machine learning are already touching millions of people’s lives. The applications of AI for the wider world are phenomenal, with the challenge being to enable computers to accomplish tasks that normally require human intelligence. The most highly-affected industries are likely to be those with large amounts of data, where there are high rewards for making decisions quickly. In marketing, there are far reaching implications from insights, creative development, media planning/buying and most notably, CRM. 

Definitions

Artificial Intelligence (AI), is the theory and development of computer systems that are able to perform tasks which normally require human intelligence.

Machine learning is a type of artificial intelligence (AI) that provides computers with the ability to learn without being explicitly programmed. Machine learning focuses on the development of computer programs that can teach themselves to grow and change when exposed to new data.