What we know about ad blocking

Provides guidance and reading on the topic of Ad blocking, the process through which a consumer can opt-out of receiving marketing messages; how it affects publishers' business models and how it is reaching crisis point.

The issue of ad blocking has seen record numbers of consumer choose to opt-out of receiving marketing messages. Publishers are facing challenges as their business models are at risk, with the consensus being to prohibit access to content for those who do not take part in the value exchange. Others suggest that the industry will be better off by accepting this consumer tension, tackling it by soothing privacy concerns and to make ads less irritating, therefore feel less intrusive.


Ad blocking or ad filtering is the removal of advertising content in a webpage. It is either done via a technology layer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands