What we know about wearout and decay

This article provides marketers with information and guidance about avoiding advertising wearout and decay.

Wearout can occur when an advert is over-exposed. Advertising wearout is not common but it can be avoided with engaging creative and careful media planning. Decay can set in when brands decide not to advertise for long periods of time and can be very...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands