What we know about using humour in advertising

Provides marketers with information and guidance about using humour to create buzz, emotional engagement and virality.

Humour can create emotional appeal and "buzz" or virality – and can be highly effective, even in tough times and for difficult subjects. However, the humour should link to the brand to avoid overwhelming the branding or message, especially in a more rational...

Not a subscriber?

Schedule your live demo with our team today