What we know about using humour in advertising

Provides marketers with information and guidance about using humour to create buzz, emotional engagement and virality.

Humour can create emotional appeal and "buzz" or virality – and can be highly effective. However, the humour should link to the brand to avoid overwhelming the branding or message, especially in a more rational appeal. Gender, age and geography of th

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands