What we know about targeting vs reach

Explains the benefits of targeting and reach and explains key differences, such as how tight targeting can benefit short-term activation campaigns, whilst reach can be favourable for long-term brand-growth strategies.

Targeting is a classic marketing exercise. But recent literature places more emphasis on reaching broad numbers of people. Tight targeting can benefit short-term activation campaigns, whereas reach can be favourable for long-term brand-growth strategies....

Not a subscriber?

Schedule your live demo with our team today