What we know about targeting vs reach

Explains the benefits of targeting and reach and explains key differences, such as how tight targeting can benefit short-term activation campaigns, whilst reach can be favourable for long-term brand-growth strategies.

Targeting is a classic marketing exercise. But recent literature places more emphasis on reaching broad numbers of people. Tight targeting can benefit short-term activation campaigns, whereas reach can be favourable for long-term brand-growth strategies....

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