What we know about targeting Muslim consumers in South-East Asia

Summarises the insights from a series of key papers on targeting Muslim consumers in South-East Asia, including the importance of faith, modernity and perceptions of beauty.

South-East Asia is home to a large Muslim population, including the young, digitally savvy 'Mipsterz' (Muslim hipsters) movement. Indonesia is the world’s most populous Muslim country and home to 12.7% of the world’s Muslim population alone. Islamic values...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands