What we know about social listening and real time research

Summarises knowledge and offers guidance and reading on social listening and real time research, the process of gathering data from audience conversations across social media platforms and processing into structured insights.

Social listening has become an established source of insight relied upon by marketers to gauge unprompted insight into consumers' everyday conversations and opinions towards brands, products and campaigns in real time. Listening approaches have advanced with data mining, natural language processing, and visual and social video analysis as well as a better understanding of demographic profiles.


Social listening is the process of gathering data from audience conversations across social media platforms in real time and processing into structured insights leading to more information-driven business decisions underpinned by increased customer centrality for brands and businesses.

Key insights

1. Social video...

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