What we know about short-form video

Provides marketers with information and guidance about short-form video.

With younger consumers increasingly viewing short-form video content and social media on mobile devices, ad lengths are getting shorter. This trend is only set to continue with the growth of short-form video platforms. Short-form ads can be effective when they are used on the best platforms for the audience and roles they are good at or as a complement to longer ads, and follow best practice in terms of gaining immediate attention and branding. This is true online and on TV.


Short-form video is online content under 10 minutes in length. The variety of content and creators is very...

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