What we know about programmatic advertising

Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.

Programmatic media offers sophisticated targeting, which is transforming marketing plans. The industry has developed at a rapid pace and there is a continued need for education among advertisers and agencies, to make best use of the possibilities. The...

Not a subscriber?

Schedule your live demo with our team today