What we know about out of home audiences

This article provides guidance and reading on what is possibly the oldest and most recognisable advertising medium, how it is adapting to the digital present and taking on the complexities and varieties of a continuously relevant medium.

Often regarded as the oldest advertising medium, Oout of Hhome (OOH) has undergone a major transformation in many markets around the globe as newer digital formats continue to spread and evolve. At the same time the growing and increasingly urbanised...