Newspaper advertising is in decline as younger audiences prefer to read their news online. However, newsbrands have much to offer in terms of creating mass awareness or long-term share and profit growth, and as part of a multi-media campaign. In an era...
What we know about newsbrand effectiveness
Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.
