What we know about newsbrand effectiveness

Covers current thinking and reading on the effectiveness of newspaper advertising, a platform still capable of mass appeal; ads placed among relevant content can engage, drive awareness, and drive sales among readers.

Newspaper advertising is in decline as younger audiences prefer to read their news online. However, newsbrands have much to offer in terms of creating mass awareness or long-term share and profit growth, and as part of a multi-media campaign. In an era...