What we know about mobile marketing

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

Mobile marketing is an integral part of advertising for brands across the world. The ubiquity of smartphones means that mobile offers the fastest and most convenient route online for most consumers – so marketers must pay attention to mobile UX. Mobile advertising provides brands with the opportunity to reach highly engaged individuals with personalised, hyper-targeted messages and offers – but also has potential for brand-building. The growth of mobile video advertising requires more focus on designing mobile-first ads which can have immediate impact on the small screen. Growing interest in social and m-commerce means getting to grips with the mobile...

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