What we know about marketing to older adults (55+)

Explains how to effectively market to older adults, as many now feel disengaged and misunderstood, and highlights the importance of looking at older people through a different lens, enabling more compelling, and lucrative approaches.

Older adults have typically been considered as people aged over 55 and characterised as inactive, technology-naïve, thinking about death, impoverished and decrepit. While there are challenging realities resulting from the physical and cognitive changes...

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