TikTok, or Douyin as it is known in China, is a fast-growing mobile video app with a global userbase among teen and young adult audiences. Brands are beginning to use TikTok to engage users through native video content, particularly in the form of participatory...
What we know about marketing on TikTok
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
