What we know about marketing on Snapchat

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Brands are using Snapchat to engage digitally-native Millennials and Generation Z, who communicate visually and actively opt-in to consume content they deem compelling. Successful brands have appealed to young people with fun, authentic content which facilitates creative self-expression and does not appear to be overt advertising. The ephemeral nature of Snapchat has subverted the conventional idea that brand messages need time and repetition to resonate. AR technology is increasingly proving to be a powerful tool for advertising and retail on the platform.

Definition

Snapchat is a mobile visual communications app operated by Snap Inc. It allows its 414 million daily...

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