Pinterest is a social platform to reach engaged, information seeking consumers by their interests. Usage is skewed towards women and it is particularly used when planning ahead for events and when looking for inspiration. Successful brands provide helpful, relevant, curated content, communicated through aspirational images and videos. Visual search offers a new way for brands to reach consumers with relevant products and information.
Pinterest is a visual communications app which is used as an online, digital pinboard. Content is bookmarked by 'pins' and different topics are grouped and streamlined using boards. Users can follow other members and 'repin' to share their content.