What we know about marketing on Instagram

Explores the current reading and thinking about Instagram, the Meta-owned photo and video sharing platform, popular among celebrities and the public alike.

Instagram has an estimated 1.4 billion monthly active users. It provides a personalised, inspiring and aspirational environment with immense scale. Its popularity is considered symptomatic of the cultural shift towards visual communication, which transcends cultures. Mobile-first young people, in particular, are highly engaged users of the app and are keen to create, share and view compelling visual images and video. 

Instagram enables advertisers to reach audiences based on a variety of targeting options including location, demographics, interests and behaviour. Users can showcase their own content publicly or privately and can follow and engage with different users and brands. Instagram gives...

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