What we know about low-budget marketing

Explores the current thinking and writing on the subject of low-budget marketing, a hazy category of marketing, WARC generally defines low budgets as $0-$500,000.

One major challenge for low-budget advertisers is to increase reach and mental availability. Brands with low budgets should focus on original thinking and creativity to generate fame beyond their means, while aiming to deliver Excess Share of Voice (ESOV)....

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