What we know about LGBTQIA+ audiences

Explores current thoughts and writing on LGBT audiences, including the importance of audience understanding and authentic commitment to supporting the community.

The LGBTQIA+ audience has disproportionate spending power and is highly influenced by LGBTQIA+ issues. While the audience can be targeted via specialist publishers and events such as Pride, mainstream events and media can have broader reach and normalise the LGBTQIA+ audience through inclusive messaging. Marketers need to be wary of online keyword blacklists which can block advertising in brand safe LGBTQIA+ contexts. Audience understanding and authentic commitment to supporting the community are vital to appeal to LGBTQIA+ consumers and avoid ‘pinkwashing’.

Definition

LGBTQIA+ is an abbreviation for Lesbian, Gay, Bisexual, Transgender/Transsexual, Queer/Questioning, Intersex, Asexual/Ally, which is an umbrella term that...

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