What we know about Health and Wellness Marketing

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.

The Health and Wellness sector has grown considerably in recent years. Smart technology has given consumers greater understanding of the impact of their personal choices, making it easier for them to monitor their health and track their fitness goals. It has also raised expectations of health and wellness brands, as people demand rapid responses, personalised experiences and inspiring communication.


Health and Wellness marketing informs and educates consumers about health and fitness brands.

Key insights

1. Health is a rich opportunity for businesses that can meet consumers’ high expectations

The 2023 ‘Edelman Trust Barometer Special Report: Trust and Health’ found...

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Insights Team
Bray Leino

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