What we know about generative AI

Provides current thinking and reading on Generative AI as it looks set to have a big impact, with potential to play a role at each step of the creative process.

Generative AI looks set to have a big impact, with potential to play a role at each step of the creative process and deliver hundreds of billions in value; and it is already impacting conversational marketing and search. While there are benefits in terms of speed and cost in creation and production, there are many risks that will need to be navigated: potential plagiarism, bias or even discrimination and factual inaccuracy; business confidentiality; consumer data privacy; brand stewardship; and costs of computing resources. Furthermore, generative AI has limitations in terms of producing original insights and creative leaps, and the output...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands