GDPR was a major change for brands – globally, not just in Europe – which required them to become accountable for data protection and prove compliance. It necessitated brands to improve the transparency of their communication regarding the use of consumer...
What we know about GDPR and EU data law
Details key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.
