What we know about experiential marketing and sampling

This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.

Many brands have recognised that memorable, multi-sensory experiences – whether on or offline - can have a long term impact on brand perception. These can be direct, tangible, interactive experiences, or indirect, reaching consumers on social media, for...

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