What we know about customer experience

Explores how the way brands think about customer experience (CX) is changing as they compete hard for customers’ attention in an omni-channel world with more consumer touchpoints.

Brands are competing hard for customers’ attention in an omni-channel world with more consumer touchpoints than ever before. To that end, how brands think about customer experience (CX) is changing; it has to be a strategic priority for businesses, considered...

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