What we know about chatbots

With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.


A chatbot is an automated digital tool that uses audio or text methods to conduct a conversation, simulating human behaviour.

Key insights

1. Large language model chatbots are disrupting content creation and search

Launched in November 2022, large language model chatbot ChatGPT is a generative AI tool that uses natural language processing (NLP) to analyse and respond to queries in a very human-sounding way. It garnered over 100 million monthly users in less than two months and is estimated to have become the fastest growing application in history. Microsofthas responded by incorporating ChatGPT into its...

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Insights Team
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