Visual search: The perfect partner for e-commerce

At a time when e-commerce strategy is top of every brand’s agenda, it’s uncanny how seamlessly the benefits of visual search mesh with the demands of best practice e-commerce.

The user journey evolution

Humans are visual creatures and eyesight is our strongest sense, stemming back to when it first protected us from danger. It’s no surprise that, in a visual world, taking photos ranks as one of the most popular smartphone activities.

Despite the rise of voice assistants, whether we’re looking for a local restaurant or a new pair of trainers, we’re still more likely to physically tap away on our phones. There is a disconnect between the way we instinctively want to behave, and the way we actually behave, due to restrictive technology. We take pictures...

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Insights Team
Bray Leino

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