Unstereotyped: How brands can get their gender strategy right

Assesses how men and women are portrayed in advertising, and how creating and placing advertising with an eye to brand strategy, media strategy and creative development can transform the performance and value of brands.

Definition

Designing to the edges: A concept borrowed from industrial design, designing to the edges involves optimising for as many as people as possible rather than designing for the average person. In advertising, this concept applies to the full spectrum...

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