Understanding Newspaper Audiences

This Warc Best Practice paper discusses measuring and understanding newspaper audiences. The discipline is struggling to keep up with fast-changing consumption patterns, with many preferring newspaper websites to the print products.

Understanding Newspaper Audiences

Andrew Green Ipsos MediaCT

BACKGROUND: The challenge to newspapersESSENTIALS: The Power of Newspaper AdvertisingWHERE TO START? Measuring newspaper audiencesFUTURE DEVELOPMENTS: Towards the Perfect Readership SurveyCONCLUSION...

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