Understanding Newspaper Audiences

This Warc Best Practice paper discusses measuring and understanding newspaper audiences. The discipline is struggling to keep up with fast-changing consumption patterns, with many preferring newspaper websites to the print products.

Understanding Newspaper Audiences

Andrew Green Ipsos MediaCT

BACKGROUND: The challenge to newspapers ESSENTIALS: The Power of Newspaper Advertising WHERE TO START? Measuring newspaper audiences FUTURE DEVELOPMENTS: Towards the Perfect Readership Survey CONCLUSION & CHECKLIST