Understanding Newspaper Audiences

This Warc Best Practice paper discusses measuring and understanding newspaper audiences. The discipline is struggling to keep up with fast-changing consumption patterns, with many preferring newspaper websites to the print products.

Understanding Newspaper Audiences

Andrew Green Ipsos MediaCT

BACKGROUND: The challenge to newspapers ESSENTIALS: The Power of Newspaper Advertising WHERE TO START? Measuring newspaper audiences FUTURE DEVELOPMENTS: Towards the Perfect Readership Survey CONCL

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands