Understanding magazine audiences

This article summarises the best ways to use magazines as an advertising channel, including measurement and future developments.

Understanding Magazine Audiences

Andrew Green Ipsos MediaCT

EXECUTIVE SUMMARY ESSENTIALS WHERE TO START FUTURE DEVELOPMENTS CONCLUSION & CHECKLIST FURTHER READING REFERENCES

EXECUTIVE SUMMARY

Until a few years ago, television and newspapers dominated marketing campaigns worldwide. Magazines lost their third ranked position to internet advertising in 2009, with newspapers overtaken in 2013. Magazine adspend peaked in 2007 and has since ste

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