Three-way points for navigating e-commerce in a post-pandemic world

Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.

E-commerce and the future of effectiveness

This article is part of a series of articles from the WARC Guide to e-commerce and the future of effectiveness. Read more.

Why it matters

Whilst brands may feel the urge to rush onto e-commerce platforms, doing so without a plan could cause more harm than good. A careful strategy is required to be successful in digital retail.


  • As you develop your e-commerce strategy don't lose sight of your brand’s compass. Follow what has always steered you right with your customers and focus on enduring human truths.
  • For e-commerce growth it's...
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