E-commerce and the future of effectiveness
This article is part of a series of articles from the WARC Guide to e-commerce and the future of effectiveness. Read more.
Why it matters
Whilst brands may feel the urge to rush onto e-commerce platforms, doing so without a plan could cause more harm than good. A careful strategy is required to be successful in digital retail.
- As you develop your e-commerce strategy don't lose sight of your brand’s compass. Follow what has always steered you right with your customers and focus on enduring human truths.
- For e-commerce growth it's...