Provides new thinking and best practice on net zero marketing.
- Net zero is a target global climate scientists say the world must reach by 2050 to manage global warming and avoid a temperature rise above 1.5 degrees.
- The global advertising and marketing industry is well placed to help solve the climate emergency, but this requires systemic change.
- Practitioners will need to rethink how adverts are made and take a lean approach to media planning – less wastage means less carbon emissions.
- In this context, brands that can generate quick recall will have an advantage.
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