- E-commerce growth has accelerated globally, with FMCG and other grocery brands having to react fast.
- Brands shifting into e commerce should review the fundamentals of product, packaging and price points, which makes the rise of e-commerce a ‘back to basics’ moment for many marketers.
- Delivery is an opportunity for creativity and brand experience and unboxing is now a second ‘moment of truth’.
- Brands need to plan for digital (as well as mental and physical) availability, which means ‘showing up’ in the right environments....
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