The state of rich media

Jaime Enrico Singson and Mike McNulty

This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.

Jump to:Definition | Common channels | Important players | Challenges

Definition

Rich media is a type of digital advertising format that incorporates high-resolution imagery, animation, expansion, sound, video, interactivity and other elements to persuade audiences...

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