The Greenprint: An actionable guide to impactful environmental advertising

New research from System1, ITV and Richard Shotton reveals how advertising can promote positive behaviour change, benefiting both brands and the planet.

This article is part of a Spotlight EMEA series on how brands can shift the sustainability conversation. Read more

Can advertising help promote greener behaviours?

From the very first time this question came up with our partners at ITV, we believed the answer to be yes. For starters, plenty of research tells us consumers want brands to play a role in tackling the climate crisis – but this does not make the task less challenging. Together, we wanted to create a playbook for the industry to step up to this challenge through powerful...

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