Taking into consideration the ever-evolving search landscape, many brands are starting to question the relevancy of search engine optimisation (SEO). However, the changing face of SEO and the shift to more experiential e-commerce provides big opportunities for fashion and beauty brands to future-proof their strategies and grow their e-commerce channels.
The ever-evolving search landscape
Google has transitioned from a model that provides answers to basic keywords, to one that encourages longer, more conversational journeys. It enables continuous exploration of whatever you are researching, and tailor-makes the results to you.
In the past, we might have searched for “face cream”...