The era of fragmentation

Oliver Feldwick

The world swings in a pendulum between centralisation and fragmentation.

The world swings between two poles

The world, or at least the industry, tends to swing between two poles. It seems that we are seeing a shift swing away from the direction of the past 10–20 years.

Those poles are between fragmentation and centralisation, globalisation and localisation. The past 10–20 years have been largely characterised by centralisation and globalisation.

An initial burst of innovation around the earlier days of digital saw an explosion of innovators and smaller companies. From the Cambrian explosion of the dotcom bubble, to the silicon valley start-up culture that saw the birth of a vast array...

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