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The convergence of brand purpose and data ethics

Rachael Smith

Outlines the six ways to effectively blend brand purpose and data ethics.
  • Brand purpose
  • Data management
  • Data protection & privacy
  • Brand trust

Jump to:Definitions | Where to start | Essentials | Key considerations | Further reading

The last decade has seen mounting consumer demand for brands to deliver greater transparency and societal value throughout their businesses. CSR has shifted from a siloed...

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