The last decade has seen mounting consumer demand for brands to deliver greater transparency and societal value throughout their businesses. CSR has shifted from a siloed activity to being seamlessly integrated into brand comms, largely driven by stakeholder demand. Consumers want brands to act with purpose and deliver positive social change for a better world. Brands that are doing this effectively are exceeding marketing KPIs, outperforming their competitors and generating triple bottom line growth.
What else does this article talk about?
- Data protection & privacy
- Data management
- Brand purpose
- Brand trust
Interested in seeing what other marketing challenges WARC covers?
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
We believe that effective marketing is based on facts, not opinions
Since 1985, we’ve brought confidence to marketing decisions through the most trusted research, case studies, best practice, data and inspiration. Today, we help 75,000+ marketers across 100+ countries.