This article is part of a series on Marketing in the Era of Digital Commerce. Read the other articles in this series:
Mastering social media growth: strategies for short- and long-term successMarketing as a growth organisation: unlocking sustained growth through marketing science
This article is part of a Spotlight series on drivers of brand growth. Read more
Can you build a brand on digital?
Over the past decade this question has divided the industry. With 72%1 of time and 67%2of budget spent with digital channels globally, whether you can build a...