Ten steps to successful digital transformation in a marketing organisation

Christine Downton and Ameet Chandarana

All around the world, companies small and large are attempting transformation projects as consumer behaviour changes and the media landscape is reinvented so the old ways of working are no longer fit for purpose.

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Digital transformation is the challenge of our time for many marketing organisations. As consumer behaviour changes and the media landscape is reinvented, the old ways of working are no longer fit for purpose. All around the world, companies small and large are attempting transformation projects.

Definitions

There are various definitions but we are using Neil Perkin’s and Peter Abraham’s description in their book “Building the Agile Business Through Digital transformation”, which defines it as: “The transformation...

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