Ten steps to successful digital transformation in a marketing organisation

All around the world, companies small and large are attempting transformation projects as consumer behaviour changes and the media landscape is reinvented so the old ways of working are no longer fit for purpose.

Jump to:Definitions | Where to start | Essentials | Checklist | Further reading

Digital transformation is the challenge of our time for many marketing organisations. As consumer behaviour changes and the media landscape is reinvented, the old ways of working are no longer fit for purpose. All around the world, companies small and large are attempting transformation projects.

Definitions

There are various definitions but we are using Neil Perkin’s and Peter Abraham’s description in their book “Building the Agile Business Through Digital transformation”, which defines it as: “The transformation...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands