Six steps to make your online display and video advertising more effective

This article examines how to maximise digital ad effectiveness, and the various factors marketers have to take into account when creating digital display and video.

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Digital advertising has been around for over 20 years, but for marketers there are still a lot of unknowns. There’s a surfeit of metrics for analysing clicks and browsing behaviour which only serve up part of the picture. As investment increase

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