Media Planning Toolkit: Planning for mobile

This article sets out the key issues in planning for mobile, and provides guidance for incorporating mobile into integrated communications plans.

Media Planning Toolkit: Planning for mobile

Tony ReganBrand Performance

Recent figures from the IAB show that mobile adspend in the UK reached £707m in the first half of 2014, taking it to 20% of total digital spend. Mobile grew at 68.4% for the equivalent...

Not a subscriber?

Schedule your live demo with our team today