Brand activism in the Black Lives Matter era
This article is part of a series of articles from the WARC Guide to brand activism in the Black Lives Matter era. Read more.
Where to start
2020 has posed many questions around equity. Increased attention on the Black Lives Matter movement has called upon businesses to create inclusive and diverse environments for all people to thrive. Everyday Americans are standing up for themselves and their communities, using in-person protest and social media to increase awareness and promote change.
According to US research commissioned for this WARC Guide from Wunderman...