Marketing budgets: Four ways to do more with less

Ruth Saunders

As marketers come under constant pressure to deliver ROI while doing "more with less", they can find efficiencies by adopting strategies that have proven successful for a number of start-ups.

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Many marketers are under pressure to 'do more with less', with CEOs demanding that sales grow with the same level of marketing support, or are maintained with less.

For many marketers, the knee jerk answer...

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